These financial “gurus” reach millions of people a day, and for the most part, give pretty good advice. However, that doesn’t mean that their advice is good for you. Why? The financial shows they advise for are geared towards the sound bite; entertaining, generic, broad, and quick.

For example, a common piece of advice given is that a Roth IRA or Roth 401(k) is the best way to go. And, for some it probably is. To know if it’s best for you requires a financial professional to know more background information on your individual situation.

In this informative video, Brian Fricke explains the kind of background information that is required to make a more informed decision.

Brian’s suggestion? Use advice from media “gurus” as a good source of general information, but keep in mind that your specific situation, values, and goals should drive your final actions.